Ronald Goodstein, PhD
Georgetown University, Washington, DC
Ronald C. Goodstein is an Associate Professor of Marketing at Georgetown University’s McDonough School of Business and is an invited professor to several prestigious executive programs around the world. Ronnie’s executive teaching and consulting are in the areas of customer focus, building and managing brand equity, strategic marketing management and positioning, integrated marketing communications, and consumer behavior. His work in these areas has been taught to some of the world’s leading companies. This list includes Dentsply, J&J, Prudential, Microsoft, Dow, CR Bard, Amoco, Shell Oil, HSBC, Credit Suisse, Lexis/Nexis, M&M Mars, Kimberly-Clark, Siemens AG, Lincoln Financial, The World Bank, and the Office of Head Start. He has also served as a branding expert in these domains to several prominent law firms, including his most recent work with Williams & Connolly, Gibson, Dunn, & Crutcher, Covington, and Crowel & Moring in Washington, DC, and in his advisement work to Vivaldi Brand Leadership (brand consulting management firm) and the Analysis Group (economic and strategy consulting group). Dr. Goodstein’s research in these same areas has been published in such prestigious journals as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and other top-rated outlets. In 2004 he was awarded the American Marketing Association of DC’s prestigious “Hall of Fame” award for his marketing teaching and practice in the metropolitan area. He was recently honored by our students when he received the 2018 Academic Council Professor of the Year Student Choice Award. Dr. Goodstein received his B.S., with honors, in marketing and organizational management from the University of Virginia in 1982. He earned his Ph.D. in Marketing from Duke University in 1990.